#501 How To Use Video Strategically: Interview with Phil Nottingham
On today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing.
On the show you'll learn:
- The opportunity that video presents for agencies
- Why agencies will need to be able to produce videos for their clients
- How the balance of difficulty between production and distribution has reversed over time
- How we should be planning our videos
- How one to one video has come about and when you can be using them
- When live streaming works and it's limitations
- The nature of the videos that organisations are making today
Plus, Phil provides his top-tip for the audience.