On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.

On the show you'll learn: 

• What earned media and consumer generated content is
• The difference between 1st party content and 3rd party content
• The benefits of consumer generated content 
• Why consumers are becoming sceptical about influencer marketing 
• How community marketing works for brands & how it differs from influencer marketing

Plus, Toby provides his top tip/key takeaway for the audience. 

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