On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges. 

On the show you'll learn: 

• Dale's 8 reasons why eCommerce SEO is different from ordinary SEO
• Why breaking Google's rules is sometimes a requirement to break into a competitive product niche
• Why Link building is difficult and why the highest converting pages (i.e. product pages) don't naturally attract links
• Why you should stop writing your SEO content
• The alternatives to written content for SEO

Plus, Dale provides his top tip/key takeaway for the audience. 

If you'd like to connect with Dale, you can find him on LinkedIn here. 

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