In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:

• Jeff's approach to learning new analytics products, and specifically Google Analytics 4
• Why you should migrate to Google Analytics 4 as soon as possible
• Key GA4 dates you need to be aware of
• What should the scope of a GA4 migration include?
• What are the benefits of the new data-driven attribution model?

Referenced on this podcast:

• https://analyticscanvas.com/
• https://supermetrics.com/
• Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162

CONNECT WITH JEFF/DATA DRIVEN U:

• https://www.datadrivenu.com/
• https://www.youtube.com/@DataDrivenU

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com 

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