In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.

In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including:

• Early forms of influencer marketing in 80s TV ads
• TV advertisers that became filmmakers
• How creative freedom has changed for videographers since the 80s
• Concepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)

Referenced on this episode:

• Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=Leodegan
• Levi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisser
• Cinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAI
• Red Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0r
• Verizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMovies
• Hovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreid
• United Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxn

CONNECT WITH THE LUKE/HIGHTOWER VIDEO:

• https://www.hightower.video/
• https://www.linkedin.com/in/lukecairns/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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