#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift
In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.
In this episode, you'll learn:
- The pros and cons for agency marketers in helping emerging brands to grow
- If it's possible to build a brand on Amazon?
- The marketing features of Amazon that you can't get anywhere else
- Carolyn's tips for enhancing product listing pages
- The importance of creating product videos for Amazon
- How to avoid being suspended for review manipulation
- How Amazon's 'Subscribe & Save' subscriptions impact your customer retention
Referenced on this episode:
- https://sku.is/
- https://www.techstars.com/
- https://www.capitalfactory.com/
- Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1Ndr
CONNECT WITH CAROLYN:
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CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
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