#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift

In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.


In this episode, you'll learn:


  • The pros and cons for agency marketers in helping emerging brands to grow
  • If it's possible to build a brand on Amazon?
  • The marketing features of Amazon that you can't get anywhere else
  • Carolyn's tips for enhancing product listing pages
  • The importance of creating product videos for Amazon
  • How to avoid being suspended for review manipulation
  • How Amazon's 'Subscribe & Save' subscriptions impact your customer retention


Referenced on this episode:


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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


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