#621 Privacy-First Marketing Explained with Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment.


In this episode, you'll learn:


  • Differences between 1st, 2nd and 3rd party data
  • The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)
  • How a privacy-first future impacts major tech firms, consumers and marketers


CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


See acast.com/privacy for privacy and opt-out information.