#616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising

In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.


In this episode we discuss:

  • The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising
  • How Sam applied the 80/20 rule to his learning of Google Ads
  • What makes an ideal paid media client for a marketer?
  • The importance of paid media reporting in context of a trusting client/agency relationship
  • How the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity
  • How to apply the 80/20 rule to Google Ads budget management

 

Referenced in this episode:

 

CONNECT WITH SAM/WATT ADVERTISING:


CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:



See acast.com/privacy for privacy and opt-out information.