#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.


Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:


  • The first steps marketers can take to a user-centred approach
  • Why user journey mapping should be completed before you start marketing
  • The importance in one to one feedback in the user testing process


You can connect with Becca and Box UK via the following:


https://www.linkedin.com/in/beccabp/

https://www.boxuk.com/

https://www.linkedin.com/company/box-uk/

https://twitter.com/


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