In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!

In this episode we discuss:

• Why storytelling skills are key in turning insights into actions
• Common pitfalls to avoid when trying to understand user behaviour
• Questions to ask yourself before investing in analytics software
• How to build your storytelling narrative
• How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
• Frameworks, resources and tools that can help you on your journey

Referenced on this episode:

• Peter Fader: https://twitter.com/faderp
• Michael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw
• Adam Grant: adamgrant.net
• Looker: https://looker.com/
• QuantumMetric: https://www.quantummetric.com/
• Never Split the Difference by Chris Voss: https://amzn.to/3c7x706
• Michael Bernoff: https://michaelbernoff.com/

CONNECT WITH MICHAEL / INFOTRUST

• https://infotrust.com/
• https://www.linkedin.com/in/mloban/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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