#548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan
In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.
Luke shares his thoughts and advice on:
- What lifecycle marketing is and how it's evolved through programmatic
- Why marketers shouldn't worry about losing their jobs to programmatic advertising
- The specific programmatic formats used by Crimtan to drive conversions
You can connect with Luke via Crimtan at:
See ya next week!
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