#533 The Importance of Digital Marketing Automation in 2020: Interview with Daniel Cooper

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020. 


On the show you'll learn: 


  • How you can link your automation tools together through API's
  • Why you should consider using IFTTT 
  • Why data is extremely important when it comes to automation and PR 
  • Why quality matters when it comes to SEO 
  • Why one link from a high quality site is much better than 100 links from smaller sites
  • The state of content marketing today and where it's headed in 2020


Plus, Daniel provides his top tip for the audience. If you'd like to connect with Daniel, you can find him on LinkedIn here


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