#515 Increase Your Revenue With Conversion Rate Optimisation: Interview with Jon MacDonald

On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue. 


On the show you'll learn: 


  • Jon's definition of what CRO is
  • Why you need to be making data-backed decisions when it comes to CRO
  • The types of data that you should be looking at to improve your conversions
  • Why you should always start with Google Analytics when it comes to data analysis for CRO
  • Why you always need to be testing elements of your website
  • What your goal should be when reviewing your data


Plus, Jon provides his top tip for the audience. 

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