#496 4 Common B2B Sales Challenges (and How to Overcome Them) Interview with Steve Gordon
On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business.
On the show you'll learn:
How to focus on the ideal client for your business
Why it's important to move away from just working with anyone who has the cash
How having ideal clients in mind can help you to focus in our your overall marketing message
How you can create a demand for your services in a way that works for you
Why relationships are extremely important in attracting and retaining clients
How you can build relationships online
The importance of nurturing and following-up with your contacts
How to follow-up without being too intrusive
Plus Steve provides his key takeaway for the audience.
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