#488 Marketing Rebellion: Why The Most Human Company Wins - Interview with Mark W Schaefer
On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers.
On the show you'll learn:
How there's been a shift in power in terms of brand and customers
How customers have become marketers for brands among the rebellion against advertising
Why customers always win and why customer loyalty is becoming harder to gain
Why Mark is against marketing automation and thinks it's the enemy of great marketing