76. Steve Goldberg of Microsoft and the IAB

Summary:

Steve Goldberg was the first hire for Microsoft's Advertising division. He was present at the launch of such projects as MSNBC, Slate, Expedia and MSN, the portal. Steve goes into fascinating detail about Microsoft's relationship to the advertising industry, and Microsoft's strategic goals generally. But we also speak more broadly about online advertising, because Steve was one of the founders of the IAB, that online advertising trade association/standards body that, to this day, is such a guiding force for the industry.


 

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