123. Founder of Reel.com, Stuart Skorman



At the dawn of e-commerce, if Amazon.com staked a claim in books, and sites like CDNow staked a claim in music, then Reel.com should be remembered as the important dot-com era player in movie retail. But more than just going toe to toe with Amazon, Reel.com actually pioneered online movie rental as well. Reel.com's founder, Stewart Skorman, actually came from the world of video rental stores, and sold his video chain to Blockbuster. So the first site to rent you movies via the postal service? Reel.com. And more importantly, the site that really pioneered movie matching technology, that art/science of recommending which movie you're really going to want to watch tonight? Reel.com.

Stuart's exceptional memoir/entrepreneur's handbook is called Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over


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