YouTube in the Age of Covid-19, with Zayna Aston and Carl Miller

In this week's episode Zayna Aston, head of YouTube Communications for Europe, Middle East and Africa, speaks to Carl Miller about how Covid-19 has changed YouTube in 2020. Aston shares some of the biggest searches and trends on YouTube this year and discussed how businesses that previously relied on in-person contact have leveraged the platform to connect with audiences. They also spoke of the company's evolution in response to political content, touching on the U.S election between Biden and Trump, and how YouTube as a company has responded to increasing polarisation and demand for extreme videos.


 

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