Decoding Greatness, with Ron Friedman and Linda Yueh

For generations, we’ve been taught there are two ways to succeed—either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.


To find out more about the book click here: https://www.simonandschuster.com/books/Decoding-Greatness/Ron-Friedman/9781982135799
 See acast.com/privacy for privacy and opt-out information.
Learn more about your ad choices. Visit megaphone.fm/adchoices

More from Intelligence Squared Business

  1. 25:07Henry Dimbleby on COP26 and the Importance of Food in SustainabilityDec 09, 2021
  2. 26:14Andrew Waugh on Sustainable Design and the Future of ArchitectureDec 02, 2021
  3. 29:40Safia Qureshi, CEO of CLUBZERO, on Coffee Cups and Plastic PackagingNov 25, 2021
  4. 29:04Jesper Brodin, CEO of IKEA, on Furniture, Sustainable Consumption and the Circular EconomyNov 18, 2021
  5. 32:18Sally Jewell, President Obama’s Secretary of the Interior, on the Role of Government and Thoughtful RegulationNov 11, 2021
  6. 33:07Charlie Burrell, Founder of Knepp Wildland, on Rewilding and Regenerative FarmingNov 04, 2021
  7. 34:20Dame Vivian Hunt, Senior Partner at McKinsey, on Stakeholder Capitalism and the Value of a Diverse WorkforceOct 28, 2021
  8. 21:51Sir Dave Lewis, Chair of WWF and former Tesco CEO on Leading Change and Reducing WasteOct 21, 2021
  9. 25:12Victoria Prew, Founder of Hurr, on Fashion and the Rental RevolutionOct 14, 2021
  10. 27:36Dale Vince, Founder of Ecotricity on Green Energy, Vegan Football and Sky DiamondsOct 07, 2021