Working Backwards: The Secrets of Amazon's Success

In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?


In this week's episode we're joined by Colin Bryar and Bill Carr two of Amazon's most senior executives in the last two decades. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. They speak to Linda Yueh about Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.


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