The Role of Artificial Intelligence in a Digital Marketing Strategy | EP18

Artificial intelligence, or AI, is constantly learning about user behavior online. How can businesses collect and use this information to improve their marketing strategy and reach new customers? In this episode, Dr. Wanda Curlee talks to APU business professor Dr. Tracy Fisher about how AI is incorporated into popular platforms like Facebook and Google and how business owners can leverage this technology. Learn why it’s especially important for small- to medium-size businesses to take the time to optimize data collected from these platforms, understand the analytics gathered, and how to incorporate it as part of their multi-layered digital marketing strategy.

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