Influencer Marketing Talks

What’s happening on Instagram, TikTok, and Snapchat right now? And what should brands be paying attention to in 2025? We’ve got you covered.In this episode, we dive into the latest updates, trends, and algorithm changes shaping the major social platforms. From Instagram’s new AI tools and the rise of longer Reels, to TikTok's hottest trends like niche content and candid storytelling, and Snapchat’s game-changing AR experiences - we break down what it all means for brands and creators.

This week, we’re joined by Emily McDonnell, Head of Creator Partnerships Nordics at Snapchat, to explore how Snapchat is becoming a game-changer for creators.We discuss:What makes Snapchat different from other social platformsHow creators are thriving—and monetizing—on SnapchatWhy engagement on the platform is stronger than everEmily also shares insights on the future of Snapchat’s creator economy and what trends to watch in the coming months.

This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur, recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore.Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025:AI’s evolution—why it’s now a mission-critical superpower, not just hypeRetail media’s explosive growth and what it means for brands big and smallAgentic AI—the next step in automation and hyper-personalizationExperience-driven retail and why Gen Z is redefining the role of physical storesBalancing tech and human connection to create seamless customer experiencesTune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead.

How can brands stay relevant and create authentic connections in an ever-changing landscape? The answer: a Cultural Calendar!In this episode of Influencer Marketing Talks, Frida Ekholm, Creative Lead and Sanna Ödmark, Head of Marketing at Cure Media, break down how brands can strategically align their marketing with key cultural moments—think movie releases, festivals, and viral trends—to boost engagement and brand impact. We highlight brands that have nailed cultural marketing and share practical steps on how to get started with your own cultural trend monitoring.

What will social media look like in 2025? In this episode, we explore the key content trends set to shape the year ahead—trends that don’t exist in a vacuum but are influenced by shifts in consumer behavior, global events, and cultural movements.Joining us is Jade D’econzac Mbay, Creative Strategist at Cure Media, who brings her expertise in crafting standout creative concepts for brands. Together, we unpack three major movements driving the content landscape: Creative Disruption, Community & Belonging, and Captivating Formats.From Joyful Escapism and Creative Cross-Overs to the rise of Chaotic Play, we discuss what these trends mean for brands and how marketers can stay ahead in an ever-evolving digital space.

This week, we’re joined by Johanna Andrén, Head of Marketing at Tre, to explore what it takes to build a strong, differentiated brand in the competitive telecom industry.We discuss:How brands can stand out in a crowded marketThe importance of defining your brand’s “star”Why looking beyond your own industry can fuel innovationJohanna also shares her approach to fostering a culture of experimentation, making quick decisions, and learning from failure—key ingredients for staying ahead in today’s fast-moving landscape.Plus, we take a deep dive into Tre’s major investment in 3Arena and why Johanna sees it as a powerful strategy for both customer connection and internal pride. And don’t miss her insights on why every marketing strategy should balance structured planning with bold, unexpected wild cards.