episode 23 - about CAKE with Stefan Ytterborn

When I started this podcast I made it very clear that I would never get motorsports into the show but when Stefan Ytterborn, the founder and former CEO of POC, invited me for a lunch to talk about his new project I thought "hey, I'm game".

Together with a international team and his two sons Stefan is now working on a project called CAKE. The goal is to design and produce a fully electrical motorized motorbike from scratch.

In the interview Stefan draws some parallells to the start up of POC, about the struggle and the joy of entrepreneurship, about the future of motors, about the environment, about zero emission and why CAKE is more "Patagonia" than "Kawasaki".

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