Lessons from the Largest PR Firm in Crypto - David Wachsman
An inside look at Wachsman - The public relations arm for top crypto companies like Bitmex, Kraken, and Coindesk. A behind the scenes juggernaut with a team of 100 employees with offices in 3 countries.
Going into the interview, I was curious how David was able to scale his PR expertise into a global team. How do they handle those emergency situations?
What about their relationships with press contacts?
How do they manage clients who may be directly or indirectly competing with each other?