#41 Explaining Donald Trump; The Role Emotions Play In Big Decisions

Let's face it. Donald Trump and Bernie Sanders have won far more votes than almost any "expert" forecast.

The reason may well be that emotions and learned behavior from others play a far bigger role in our decision making than most of us realize.

Our "Fix It" guest Mark Earls - the HERDMeister - is an award-winning British writer and consultant on marketing, communications and human behavior. In his latest book, "Copy, Copy, Copy," Mark shows how we vote and buy stuff by copying others - our friends, family and our neighbors."  

"Donald Trump is "much smarter than we give him credit for," says Mark.. "He gets that people need to feel stuff rather than think about it." 

In his advertising work, Mark has used the lessons of behavioral science and marketing success...