#75 Be Ready for the Future—Any Future: Mark Earls

Almost all of us do a poor job of predicting the future.  

This show looks at how we can adapt to the disruption and change the future inevitably brings.  Using examples from business and our personal lives, we consider how to be smarter and more successful.

"You can't really imagine what it's going to be like should a bad thing happen," says our guest, Mark Earls. "We over-estimate how bad we might feel if we lose something, and under-estimate how we might feel if something good happens to us."

Mark joins Jim and Richard at our living room table in New York. Usually Mark is based in London where he's a well-known author and consultant on marketing, communications and behavioral change.  His books include “Copy Copy Copy”, "HERD: How to Change Mass Behavior by Harnessing Our True Nature” and “I’ll Have What She’s Having”

"We have to realize…we have to prepare for multiple futures," Mark tells us in this episode. Some additional takeaways:

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