Listen if: You recognise that overnight sensations are one in a million, and you want to know the true secrets to building an iconic brand.

In this episode, Jess and Stef interview Pam Weekes and Connie McDonald, the founders of iconic New York bakery, Levain: the internationally recognised brand with a cult cookie following including the likes of Oprah, Taylor Swift and Blake Lively.

Pam and Connie tell the story of how they left their corporate jobs to start a bakery in 1995, and reveal how training for an ironman prepared them for the marathon of building a business together over 20+ years.

Pam and Connie share incredible insights, including the secret to a long lasting business partnership, how to attract an amazing team that will propel your business forward, and how they came up with the idea for their signature 6 ounce cookie that you’ve no doubt seen all over your Instagram feed. Plus, tune in to hear what special cookie Jess and Stef request on behalf of their followers, and Pam and Connie reveal how many cookies they’ve eaten over the years.

You can find Levain on Instagram at @levainbakery.

You can find Jess and Stef on Instagram at @howtwolive.

Subscribe now, new episodes coming every Monday.

To get in touch, email contact@howtwolive.com.

CREDITS

Music by: Kausy

Coordinated by: Bianca Wittner

Edited by: Andy Maher

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