My Favourite Tip: Evernote Founder Phil Libin - The difference between ‘difficult’ and ‘uncomfortable’ decisions

When you get right down to it, being a leader is ultimately all about being a decision-maker. Everything from hiring a team to devising a business strategy is built on your ability to make all kinds of decisions. So if you’re a leader, and you want to be a better one, you need to learn how to make better decisions. 
For Phil Libin, cofounder of Evernote and mmhmm, this process began with introspection - in particular, Phil wanted to understand what a “difficult” decision actually is, and in the process, realised that more often than not, we think a decision is difficult, when it’s actually just uncomfortable. 
He was surprised to find that 90% of the time, he knows what the right answer is, but what’s holding him back is that enacting that decision feels uncomfortable. So, how do you know whether a decision is truly difficult or not, and how do you make the right decision, even when it’s uncomfortable? 
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You can find the full interview here: Evernote co-founder Phil Libin on the key to making better decisions at work

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Produced by Inventium
Host: Amantha Imber
Sound Engineer: Martin Imber