The Tool Your Hospitality Marketing Tech Stack is Missing
What’s in your tech stack enhancement plans this year? Contactless, AI, CRM, CRS, PMS, Revenue Management, all great tools that everyone should have and use to the fullest.
But according to Jordan Ekers, the Co-Founder of Nudge, technology alone will not transform your business’ guest experience nor your ability to retain clients and employee’s loyalty without working to win the hearts and minds of your team. When everyone is fully engaged and aligned with your company’s mission, goals and values, incredible financial results will follow.
No, I am not talking about Reputation Management tools, although they are wonderful to have and very worthwhile.
I had the pleasure of speaking with Jordan, who talked with me about how Nudge, an internal communication tool that can help hospitality leaders transform the culture of companies by facilitating 2-way communication between teams and leadership.
Is that a Marketing tool? I say, 100% yes! Absolutely!
Your Business’ Reputation is the foundation on which to build any commercial strategy for success. Sales, Marketing, and Revenue initiatives will all be greatly impacted by the loyalty created on the strength of your Guest Experience.
Decision-makers will check your hotels' reviews before booking…
- after your sales team has made a call to a potential client.
- after a planner has seen your meetings and events advertising.
- after your sales manager has made a great presentation at a tradeshow.
- after a traveler has seen your hotel on a meta-search site.
The list goes on. Great experiences drive loyalty and return visits better than any incentive. Travelers are willing to pay more and stay more often when friction points are minimal and kind, unpretentious service is in abundance. You lower the expense of acquiring new guests when not only do you keep more guests, but you inspire your guest to share their amazing experience with everyone they know and everyone online.
I hope you enjoy the conversation. If you want to learn how to get the maximum impact from a communication tool like Nudge, please give me a call and I will be happy to help you with your Reputation Optimization plan.