Freddie set inspiration came from his love of flowers (his parents had their own flower shop for 30 years) and seeing from his early days at Able & Cole how a subscription model could really work. Freddie and I chat about his early days and explore what makes him tick. We chat about confidence, lack of confidence, how he handles the unmotivated days, what he enjoys most with the business, how he unwinds, the challenges of lockdown and a lot more. 

My book recommendation: The Body, A Guide for the Occupants’, Bill Bryson

Chocolate: Dairy Milk (Jumbo bar only)

Quote: Marcus Aurelius (Roman Emperor & Stoic) ‘You have power over your mind, not outside events. Realise this, and you will find strength’.

https://www.freddiesflowers.com/ insta: @freddiesflowers

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However tough it gets…hold onto that inner sparkle.

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