Chip Hawkins has spent his whole life in America's Deep South, where he founded Wahoo. He is the first to admit that, for a lot of his adult life, he did very little exercise. That all changed in his thirties, and he went all in, but for a man obsessed with data, it was a frustrating experience. The devices on the market at the time were clunky at best, and often refused to talk to each other, so Chip set about solving the problems himself. In the process, he created Wahoo Fitness - which also happens to be the current sponsor of Home Roads. Despite running a half-marathon the next day, Chip took me on a leisurely, if chilly, roll around the backwoods north of Atlanta, GA where he lives, and where Wahoo is based, to tell me the whole story.

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