Rapha changed the look of cycling, and it’s Simon Mottram who created Rapha. Before, people rode bikes in garish outfits covered in sponsors, and Simon was one of them, even though he didn’t particularly like it. Not being a racer made him no less passionate about riding, so he set about coming up with a brand he would want to wear, believing others would too. With three children, one of whom was disabled, failure wasn’t an option. It’s been a long road, but Simon loves cycling as much as ever, and took me on a ride out of North London, onto his favourite loop in Hertfordshire, to tell me the whole Rapha story.

Find the route on Strava and see more on Instagram.

Support this show http://supporter.acast.com/homeroads.

Hosted on Acast. See acast.com/privacy for more information.