Healthcare Marketing: Cost Center or Revenue Powerhouse?

Join Otto Angulo, Senior Director Digital Marketing at Mount Sinai Health System, and host Alan Tam as they explore the undeniable impact of healthcare marketing in driving revenue growth, improving patient experiences, and solidifying a health system’s competitive edge.

The pressing question on the minds of healthcare leaders is whether marketing is a mere cost center or a revenue powerhouse? With the increasing pressure to deliver high-quality care while simultaneously cutting costs and maintaining profitability, it is more critical than ever for healthcare marketers to show ROI and downstream revenue.

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