CRM strategies are increasingly being adopted in the healthcare industry. By leveraging data-driven CRM strategies, healthcare organizations have an efficient way to better understand and engage with their patients. Gaining powerful insights into your patients’ behaviors, preferences, and needs results in a better understanding of your patient population and the ability to create more effective marketing campaigns.

Listen to Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, VP of Marketing at Actium Health, as they discuss adoption, misconceptions, pitfalls, and effectiveness of CRM technologies.

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