Communication Strategy Counts During Labor Unrest, ft. Alan Shoebridge

Alan Shoebridge, AVP, National Communication, Providence, shares his insights and experience with navigating the challenges and complexities of building and delivering a communication strategy during labor unrest.

Negotiations between hospitals and unions have always been complicated. Today, they are regularly becoming longer in duration, more contentious, and receiving a higher level of public scrutiny. How does a health system communication leader develop strategies to communicate effectively with internal and external audiences? And what’s the impact that these situations and communications have on your brand?

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