Seth Godin: Learn to See, Leave Them Changed.

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.

He writes about ( the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His latest book is This Is Marketing (

In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog is one of the most popular in the world and in 2018, he was inducted into the Marketing Hall of Fame.

Beyond all of this, Seth is just a straight up good human with wise things to share about everything from education, work, meaning and craft to chocolate, creativity, curiosity and so much more. In this wide-ranging conversation, we touch on all of this and more.

In addition to this week's podcast, we filmed an episode of Good Life Project TV with Seth as a few years back, which you can check out here (

QUICK CORRECTION: Early in the conversation, Seth mentioned that John Scharffenberger had passed away. It was actually his former business partner, Dr. Robert Steinberg, who is no longer with us. In the speed and joy of the conversation, Seth conjoined them and neither of us picked it up until after the final edit. Apologies for any confusion. We appreciate your kind understanding.


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