Evah Jackson | Co-Founder and Creative Director of Resoré
In episode ninety of the Glow Journal podcast, host Gemma Watts talks to the co-founder and Creative Director of Resoré, Evah Jackson.
With a background in fashion, Evah Jackson has always had a fascination with aesthetics. In 2014, she co-founded Harpers Project, one of the country’s largest online homewares stores and one of the very first to really capitalise on the power of social media.
A few years post-launch, Evah and the Harper’s Project team decided to extend their furniture offering into home textiles and began exploring fibre options. It was at this point that they became aware of the amount of bacteria that could be found on our regular face and body towels, and so they started to look into new, antibacterial options.
Resoré was launched in 2020 after over two years of development, bridging the gap between beauty and homewares and featuring a blend of fibres that had never been blended before.
Before the brand had even launched, they had secured Rosie Huntington-Whiteley to front their very first campaign, and contracted both Rosie and internationally renowned skin specialist Melanie Grant as brand ambassadors. Now, roughly two years in, Resoré can be found in the world’s very biggest beauty retailers- Mecca, locally, as well as Harrods, Bloomingdales, Poosh and Saks Fifth Avenue internationally.
In this conversation, Evah shares her tips on how to decide on the right ambassadors for your brand and how to lock them in, the pros and cons of launching tactile businesses online rather than in a bricks and mortar store, and what exactly is living on our regular bath towels.
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