In episode thirty of the Glow Journal podcast, host Gemma Watts sits down with Ava Matthews, co-founder of Ultra Violette. 

Ava and her Ultra Violette co-founder Bec Jefferd have been widely credited with “making sunscreen sexy.” It’s no surprise that Ava has become an industry trendsetter, given her upbringing- her father was a fashion photographer and her mother a fashion editor, meaning Michael Hutchence was at her third birthday party and that her mother once left one of Ava’s slumber parties early as she needed to dress one Kylie Minogue for Mardi Gras. 

Ava has worked in the beauty industry for upwards of 12 years, both locally and abroad for brands including Mecca Cosmetica and Rationale, so she entered into business ownership with a beauty education the likes of which I don’t think I’ve ever seen before. 2018 saw the launch of Ultra Violette, an SPF wardrobe that sold out in under 16 hours. 

Ava’s attitude reminds me of Deciem’s Nicola Kilner, who I spoke to in episode 29- these women understand that kindness is the way to lead a business. 

In this conversation, Ava discusses the pros and cons of launching a beauty business with a single category focus, the phone call from Napoleon Perdis that brought her all the way back to Australia from New York, and whether or not consumers are, at long last, embracing sun safety. 

You can read this interview now at: glowjournal.com/interview-ava-matthews-ultra-violette

Follow Ultra Violette on Instagram @ultravioletteau

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com

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