In episode 108 of the Glow Journal podcast, host Gemma Watts talks to the founder of Vida Glow, Anna Lahey. 

Vida Glow is the number one marine collagen brand in the world, with one unit sold every four seconds. 

Anna doesn’t hold her cards close to her chest. From sharing the brand’s Shopify launch strategy, what goes into developing packaging and sourcing ingredients, how many products Vida Glow have discontinued and the rationale behind the brand’s 2021 rebrand, Anna sincerely believes that the increasing saturation of the ingestible beauty market is only going to push the category forward- and honestly, it was refreshing to hear. 

Anna and her husband Keiran launched Vida Glow in 2014 after years of importing collagen for herself from Japan, having experienced hair loss due to a blood clotting condition which she opened up about in our chat. Realising that making the ingredient accessible here in Australia could have a positive impact on so many people, Vida Glow was born.

In this conversation, Anna shares the power of a rebrand and the strategy that went into Vida Glow’s, what to look for when purchasing ingestible beauty supplements, and the million dollar question, what collagen actually is and what it can do. 

Read more at glowjournal.com

Follow Vida Glow on Instagram @vida_glow.

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com

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