In episode sixty of the Glow Journal podcast, host Gemma Watts talks to the founder and CEO of Moon Juice, Amanda Chantal Bacon. 

Amanda Chantal Bacon has known she had purpose since she was a child- it just took her some time to really hone in on what, exactly, that purpose was. 

She’s lived a few different lives. She grew up around fashion, something she felt disillusioned by, and was diagnosed with a chronic illness around the age of 5- the repercussions of which she was still feeling well into her 20s. She lived in New Zealand, Italy, Argentina and her native United States, working as a teacher, a writer and a chef. 

It was while she was working in the fine dining space that her autoimmune condition was as its worst, so she took some time out to revisit what she knew as a child- that she had purpose, she just needed to find out what it was.

Amanda embarked on something of a “wellness” journey, and in 2011 Moon Juice was born- a business that began as a juice bar in Venice, California (before words like “organic,” “raw” and “cold pressed” were a part of global vernacular) but soon became more of an immersive wellness brand, producing and selling supplements, foods and the now iconic “dusts” that consumers could take home and work into their own routine. 

Amanda had never, ever considered entering the beauty space with Moon Juice, despite its growing link to the wellness industry. What prompted her to rethink that stance was a beauty-editor-approved, cult skincare product that had visible benefits for Amanda’s skin, but would’ve flared up her autoimmune condition with repeat use. The solution, it seemed, was to develop a clean alternative, and in 2018 Moon Juice’s skincare line was created.

In this conversation, Amanda shares how a 2015 viral story online saw her ridiculed globally and, in turn, her business boom, the value in slipping behind the scenes of your company, and how a Chinese Soup served as the inspiration for one of her brand’s most popular skin serums.

Read more at glowjournal.com

Follow Moon Juice on Instagram at @moonjuice

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com

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