In episode twenty three of the Glow Journal podcast, host Gemma Watts sits down with Blair James, co founder of Bondi Sands.

Bondi Sands are an Australian brand that have truly dominated the market- both locally and internationally. 

Blair James, the brand’s co founder, has always had an affinity for branding, with a fascination for the Nike effect forming one of his earliest childhood memories. His first dalliance with entrepreneurship came as a child, selling his dad’s stock at a local shopping centre to pay for a watch he had his eye on. That early passion lead to Blair eventually opening up his own tanning salon and, when he discovered a gap in the market for a tan that combined the quality of high end brands like St Tropez and the affordability of brands like Le Tan, he worked with business partner Shaun Wilson to develop Bondi Sands. 

Bondi Sands, today, having launched in 2012, boast a 70% market share. 

In this conversation, Blair explains how one secures an endorsement from Kylie Jenner, the brand’s expansion into the US and UK markets and how the brand used social media to completely dominate the tanning market. 

You can read this interview now at: glowjournal.com/interview-bondi-sands-blair-james

Follow Bondi Sands on Instagram @bondisands

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com

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