Why Cocokind Stopped Calling Themselves "Clean" and Sustainable with Founder Priscilla Tsai
What's the most expensive ingredient to formulate with at the moment? Are supply chain issues the reason why our favorite products are constantly sold out? How many units do brands actually order to fulfill retailer needs? These are a few questions Cocokind founder Priscilla Tsai dives into. A former Wall Street banker, Tsai shares how Cocokind has grown and evolved as a brand, including why they decided to stop referring to themselves as "clean" and sustainable. Plus, why the brand chose to disclose exactly how each product is formulated.
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