Should Sephora and Ulta Be Catering to Gen Alpha?

We’re discussing the “Sephora Kids” phenomenon — an offshoot of our “Tweenage Clean” episode from last year. Reports of children running rampant (and unattended) at the retailer are riling up the internet. Nasty behavior, destroying testers — these are a few things that have people upset. Knowing tweens and teens are eager to shop at beauty retailers, should places like Ulta and Sephora develop sections specifically made for them? Why or why not? Kirbie and Sara debate this topic on the show, but we want to hear from you. Plus, there’s another beauty acquisition to discuss, and we’ve got some interesting beauty tech to explore from trade show CES in Vegas.


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