Ep 56: Goodie Nation's Joey Womack on building community for entrepreneurs from all backgrounds

Joey Womack is a builder, but he’s not in traditional construction. Through creating ecosystems and making connections, he is helping social entrepreneurs and diverse founders build relationships that close the gaps, all through his company Goodie Nation.


A relationship gap is the distance between entrepreneurs and key influencers. Often with diverse founders and social entrepreneurs, particularly those not in coastal financial centers, they are less connected to these key influencers than their counterparts. This can lead to a lack of financial capital, customers, talent, professional development, and especially a lack of access to the higher-level CEOs who can help them navigate very complex problems.


“We talk about relationships and the gap there, but it does all at the end of the day, kind of boil down to trust. We really create intentional connections based on origins. … Especially when you're talking around entrepreneurs and decision-makers, either on the capital side or the purchase side, you start to get into those origin stories. Then you start to show that the founders have traction, and that’s where it leads to quick decisions … So we spend a lot of time creating those kinds of deeper connections, and it may take three or four or five conversations, but it leads to some really good results.”


Listen as David and Joey discuss what’s in the water in ATL (a lot of entrepreneurship!), creating a unique tech identity in the southeast U.S., the intersection of equality and culture in the startup space, and the Black Founders Fund.


Also, listen to Joey describe his family’s background and how community building is in his DNA. This chat is not one to miss!




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