ESG Takeover: Soona CEO and UN PRI Head of Private Equity on How to Engage with Investors

In this second ESG takeover episode, Dr. Mairi-Jane Fox, who helps lead ESG at Techstars, talks with Soona CEO and Co-Founder Liz Giorgi and UN-sponsored Principles for Responsible Investment Head of Private Equity Peter Dunbar about different aspects of engaging with investors, including investor diligence, transparent conversations, and discussing ESG practices.

First, Liz Giorgi explains the development of the candor clause, and how it benefits startup founders regardless of their identity. The candor clause helps facilitate open, honest conversations about investors' practices, and ultimately allows founders to make informed decisions about who they are taking money from.

“That kinda conversation is unparalleled in terms of building a better relationship with that investor and just really understanding who you're going into business with in the long run,” Liz Giorgi said.

Then, listen as Peter describes what it means for venture capital firms and investors when they become signatories of the UN PRI. Among other requirements, signatories generally work toward implementing six principles for ESG and responsible investing which founders can consider when pitching to them

“Given the requirements of being a signatory and the principles themselves, VC signatories should really be looking to engage with startups and founders on ESG topics and be actively considering them in their investment decision-making processes,” Peter said.


Follow Liz Giorgi on Twitter @lizgiorgi

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