In Get Savvy this week, we want to learn about sales. We share some of the magic tricks behind building a strong sales culture and how to enter an international market dominated by large enterprises. Who would be better suited to help us out than Erik Gatenholm, CEO and founder of Cellink, who is the shining star not only in the Nordics but internationally as well.

Cellink is the world´s first bio-ink company and the leading global provider of 3D bioprinters for producing human tissue and organs.

Together with Erik we discuss how to develop your sales process, grow a sales culture and build a global sales team that is ready to take on the already established competition. Erik also shares his view on the sales leader’s role and how to assess the term of "symbolic leadership”. 

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This podcast is supported by Nordea Business Banking, Nordea Startup & Growth, Nordea Connect and Nordea Markets

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