Shop Talk: Willi's Ski and Snowboard Shops

We talk with Greg Klein, president of Willi’s Ski and Snowboard Shops, which is family owned and operated with several locations in the greater Pittsburgh area of Pennsylvania. We talk about what brought Greg’s father (Willi) to PA; Seven Springs Mountain Resort; the key ingredients of a great ski shop; ski length & ski width; Willi’s women’s program; shop beer vs. shop pizza; & more.


  • Greg’s father, Willi (4:47)
  • The mid-Atlantic ski scene (8:20)
  • Willi’s women’s program (13:03)
  • How else are you making skiing more accessible? (15:30) 
  • The *actual* business of a ski shop (21:35)
  • Kickball (24:02) 
  • The culture at Willi’s (25:56)
  • Ski length & ski width (32:53)
  • City shops vs. Mtn Town shops (49:03) 
  • Final Thoughts + Shop Pizza (57:22)
  • What We’re Celebrating (1:00:30)


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