This week on Floor 9, we are joined by Victoria Sakal, Managing Director of Brand Intelligence at Morning Consult, to talk all about the upcoming holiday shopping season. From how people are planning to celebrate the holiday, how shopper behavior has changed, to how holiday spending may be shifting, we covered all aspects of holiday shopping, along with insights for what brands can do to prepare for an unprecedented holiday shopping season.

For additional information on holiday shopping from Morning Consult, check out these reports:

• How COVID-19 Is Changing the Holiday Shopping Season
• Holiday Shopping During a Pandemic: Could the Coronavirus Be the Downfall of In-Store Black Friday?
• 2020 Has Upended What Consumers Expect From Brands. What Does That Mean For The Holiday Season?

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback. Follow Victoria on Twitter at @victoriasakal and Morning Consult @MorningConsult.

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