Episode 34 - Social-Native Brands | A PSFK NYRIW Panel
In this week’s special episode, we are proud to present a live recording of a Retail Innovation Week panel discussion that we recently put together in collaboration with PSFK. Our Strategist, Christina Adranly, led an esteemed panel with executives from social platforms Reddit and Snapchat and brands Johnson & Johnson and Floyd to talk in depth about the role of social media in brand building, community engagement, and next-gen commerce. Together, the panel explored the secret sauce behind how direct-to-consumer brands have successfully leveraged social media to reach consumers, and the lessons that brands, agencies, and platforms can apply to future-proof consumer relationships.
Special thanks to all the panelists who contributed to this episode:
- Will Cady, Reddit, Head of Brand Strategy
- Lauren Kase, Floyd, Head of Brand Marketing & Communications
- Marni Schapiro, Snapchat, Director of Sales
- Tony Crecca, Johnson & Johnson, Director Ecommerce Sales & Digital Experience
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