Episode 15 - All Culture is Digital Culture ft. Wattpad
Welcome to Floor 9! This week’s episode takes an in-depth look at one of our 2018 Outlook themes: All Culture is Digital Culture. As our media and content become increasingly digitized, the separation between “online” and “offline” is getting blurred as we enter an age where all popular culture is now part of the digital culture.
In this week’s episode, we are joined by Chris Stefanyk, Head of Brand Partnerships at Wattpad, a massive online community of self-publishing writers and readers. Together we dived into how news, sports and entertainment — three key domains of pop culture — are being deeply impacted by digital technology and what that means for media owners and brands. Chris shed some light on how Wattpad is capturing the attention of the youth and helping brands to tap into the digital-native culture of today.
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